The 2016 National Bicycle Tourism Conference will be held November 2-5 at the Sirata Beach Resort in St. Pete Beach, Florida!
More sessions announced for the 2016 Conference:
Here are a few sessions just announced:
Reviving a Cross State Bicycle Tour – Bicycle Ride Across Georgia
Franklin Johnson – Executive Director Bicycle Ride Across Georgia
This session will describe the steps taken to revitalize the previously stale Bicycle Ride Across Georgia. From the early 2000’s until 2015 BRAG experienced a decline in ridership from 3,500 down to just over 600. This secession will discuss the steps taken to increase ridership to over 1,000 from 600, and ensure continued growth.
Elevating Women’s Experience at Cycling Events
Brooke Wissler – Founder of Moxie Cycling in Minneapolis, Minnesota
During this session, Brooke will share their toolkit of best practices for boosting female participation, creating incentive and fundraising programs, maximizing value and experience, and improving retention.
Moxie Cycling Co. is a cycling apparel company made by and for women with moxie. Moxie has spent the past five years sponsoring major events throughout the country such as STP, Bike MS NYC, Elephant Rock, and women’s only events Esprit de She, Venus de Miles, and the multi-city Goldilocks ride.
Moxie Cycling is invested in the category and has over a million dollars in sponsorship available in 2017 to elevate the experience of female riders at cycling and triathlon events.
Links in the Chain: Connecting Offline, Digital and Social to Market Your Bicycle Tourism Business
Jason Hackett (CEO of Brier Katama/ New York, New York)
Attendees at this session will get an overview of how to build an omni-channel tourism marketing campaign, integrating off-line efforts with online platforms. Best practices for Facebook, Instagram, SnapChat and Twitter will be covered.
Measuring Trends in Bicycle Tourism: From the National to Local Level
Marian Mithanim (Eco-Counter / Montreal, Quebec)
Louisa Mursell (Ontario by Bike / Ontario, Canada)
How can we demonstrate the economic benefits of bicycle tourism? In the past, long and costly studies have combined count data and on-site surveys. While these studies provide great insights, they often cannot be recreated on a yearly basis. In two countries, France and Canada, tools were created to assess bicycle tourism usage trends and build day-to-day indicators. In the first part, Eco-Counter will look at the national initiatives: the value, challenges faced, and the results. Then, Ontario by Bike will share the methodology and results from a recent collaboration with Eco-Counter and a number of partners to measure cycle tourism at a regional level.
The Bicycle Tour Network holds an annual national conference that allows bicycle event professionals and tourism professionals to meet and network with each other. The conference includes lectures, interactive sessions, group discussions and breakouts with a variety of topics related to the successful and safe administration of cycling events and tours and promotion of bicycle tourism. The conference also features a vendor expo giving companies an opportunity to market directly to the ride directors and bicycle tourism professionals.
The Conference also serves as their annual meeting for the Bicycle Tour Network member organizations.
Why Attend the National Bicycle Tourism Conference?
- Improve your bicycle event’s performance and bottom line!
- Stay current of key issues and economic drivers in the bicycle tourism and events industry
- Expand your knowledge with interactive educational sessions
- Network with leaders in the bicycle tourism and bicycle event industry
Registration is Now Open:
- Early-Bird Registration Fees: $325/$350 (members/non-members)
- One Day Registration Fee: $175
- Bicycle Tour Network members save $25 on registration fees!
Last year, the conference was attended by nearly 250 bicycle event professionals, advocates, bike tourism leaders and cycling enthusiasts eager to learn and network with others in the bicycle industry.
The 2015 conference was held November 4-7, 2015 in San Diego, California.
ABOUT THE BICYCLE TOUR NETWORK
The BICYCLE TOUR NETWORK (BTN), formerly The National Bicycle Tour Directors Association (NBTDA) was formed over 25 years ago by a small core of ride directors for professional development, marketing and networking purposes. It has grown to include more than 100 organizations that direct nearly 350 bicycle rides and tours across North America. The primary purpose of BTN is to bring together the directors, coordinators, and organizers of multi-day bicycle tours throughout North America, including Canada and Mexico, Europe, and Asia to share ideas, learn ways to improve their events and promote responsible cycling.
PRESENTING SPONSOR OF 2016 CONFERENCE
SPONSORS OF 2016 CONFERENCE
SUPPORTERS OF 2016 CONFERENCE