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The 2016 National Bicycle Tourism Conference will be held November 2-5 at the Sirata Beach Resort in St. Pete Beach, Florida!

2016 National Bicycle Tourism Conference Agenda

More sessions announced for the 2016 Conference:

Truths about the Media Today: How to Optimize Speech and Interview Opportunities
Coach David B. Thorpe ESPN NBA Analyst/Truehoop TV Feature Contributor /Consultant to Dozens of NBA Players, Coaches & Executives

Gone are the days where people read stories because they were in their newspaper. Or listened to someone on local radio because that’s the station their car is always tuned into. Today’s media competes with fellow professional sites as well as every amateur with a camera and a keyboard in their phones/tablets/desktops.  And the choices for podcasts increase by the week. But there are still two things that work as well today as they did in the golden age of media; truths and great stories.

Learning Objectives

  • How to tell your stories
  • Speaking to the truth-the gold inside of the “superstory”
  • Preparing for an interview
  • Why authenticity trumps trendy
  • Social media tricks-how to engage followers with class and some wit

David Thorpe

KEYNOTE: 10% of Nationwide Tourism Turnover in Cycle Tourism?  That’s “Made in Germany”!
Burkhard Stork, National Director 

German National Cyclists’ Association 

When it comes to everyday cycling, Amsterdam and Copenhagen are the leaders – But when it comes to cycle tourism, we are in the lead! Germany is the number one travel destination for cycle tourists.

4.5 million of Germans enjoyed a cycling holiday lasting three or more nights in 2015. 10% of nationwide tourism turnover are spend on the bicycle saddle. In some federal states it´s up to 25%.

The session explores the secret to Germany´s success while having a look at situation, structures and strengths. You will learn why a cycling route needs to be runned, you will see, what a cycling route and a stage play should have in common.

Burkhard Stork is the national director of the German National Cyclists’ Association, ADFC e.V., with more than 155,000 members one of the largest Cyclist organizations worldwide.  As head of the level of operation he is responsible for advocacy, research, cooperation with administration, development of cycling tourism. Stork particular focuses on international exchange of experiences: What can we learn from each other, what will bring us forward? He lives and works in Berlin.

Portraits Allgemeiner Deutscher Fahrrad-Club

Global Bike Tourism Discussion
Burkhard Stork, National Director
German National Cyclists’ Association (ADFC e. V.)

This open discussion session will focus on global bicycle tourism and will be lead by Burkhard Stork, the national director of the German National Cyclists’ Association

Developing a Statewide Bicycle Tourism Marketing Plan – The Case of Pure Michigan
Dr. Sarah Nicholls, Associate Professor and Facilitator/Coordinator

(Michigan State University & Michigan Tourism Strategic Plan)

This session will describe the development of the Michigan Bicycle Tourism Marketing Plan, an outcome of the implementation of the 2012-2017 Michigan Tourism Strategic Plan. Both the planning process and the plan’s content will be considered, and an update on accomplishments to date will be provided.


BTN_2016FinalLogoThe Bicycle Tour Network holds an annual national conference that allows bicycle event professionals and tourism professionals to meet and network with each other. The conference includes lectures, interactive sessions, group discussions and breakouts with a variety of topics related to the successful and safe administration of cycling events and tours and promotion of bicycle tourism.  The conference also features a vendor expo giving companies an opportunity to market directly to the ride directors and bicycle tourism professionals.

The Conference also serves as their annual meeting for the Bicycle Tour Network member organizations.

Why Attend the National Bicycle Tourism Conference?
  • Improve your bicycle event’s performance and bottom line!
  • Stay current of key issues and economic drivers in the bicycle tourism and events industry
  • Expand your knowledge with interactive educational sessions
  • Network with leaders in the bicycle tourism and bicycle event industry


Registration is Now Open:

  • Early-Bird Registration Fees: $325/$350 (members/non-members)
  • One Day Registration Fee: $175
  • Bicycle Tour Network members save $25 on registration fees!

Last year, the conference was attended by nearly 250 bicycle event professionals, advocates, bike tourism leaders and cycling enthusiasts eager to learn and network with others in the bicycle industry.


The 2015 conference was held November 4-7, 2015 in San Diego, California.

Download/View the 2015 Conference Program
Download/View the 2015 Speaker Bios
Download/View the 2015 Attendees

     Cover of Program


The BICYCLE TOUR NETWORK (BTN), formerly The National Bicycle Tour Directors Association (NBTDA) was formed over 25 years ago by a small core of ride directors for professional development, marketing and networking purposes.  It has grown to include more than 100 organizations that direct nearly 350 bicycle rides and tours across North America. The primary purpose of BTN is to bring together the directors, coordinators, and organizers of multi-day bicycle tours throughout North America, including Canada and Mexico, Europe, and Asia to share ideas, learn ways to improve their events and promote responsible cycling.


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