people for bikes

The 2014 National Bicycle Tourism Conference will include a vast array of workshops and topics and will also boast a number of high profile speakers, special guests and industry celebrities.  The fun evening socials will give attendees the opportunities to meet and network with other tour directors and professions in the bicycle tourism industry.

Bahia Resort Hotel

Presenting Sponsor


The National Bicycle Tourism Conference is designed with you in mind. Educational presentations, panel discussions and networking sessions will provide you the tools and insights you need to successfully grow your business.

Conference schedule last updated on October 14.

Wednesday, November 5, 2014

1:00 PM – 6:00 PM

Registration (Hosted by the San Diego Bicycle Coalition)

2:00 PM – 5:30 PM

Understanding the Basics (Events 101)

  • BTN Members

5:30 PM – 6:00 PM

What Bicycle Rides Mean to Me: Personal Perspectives on Bicycle Tours and Events (Pecha Kucha format)

  • Andy Clarke, President, League of American Bicyclists

6:00 PM – 7:00 PM

Welcome Reception on board the William Evans

7:00 PM

William Evans departs

7:00 PM – 9:00 PM

Dinner Cruise aboard the William Evans on Mission Bay 


Thursday, November 6, 2014

7:30 AM – 8:30 AM

Continental Breakfast and Expo

7:30 AM – 6:00 PM

Registration and Information

8:30 AM – 8:50 AM

Welcome to the 2014 National Bicycle Tourism Conference

  • Earl Grief, President, Bicycle Tour Network

The Power of Bicycle Travel

  • Jim Sayer, Executive Director, Adventure Cycling

Welcome to San Diego

  • Chief Shelley Zimmerman, Chief of Police, City of San Diego
  • Kevin Faulconer, Mayor of San Diego, City of San Diego

8:50 AM – 9:30 AM

Opening Keynote - Bicycling 20/20: Increasing Rider Engagement; Growing Our Business

  • Tim Blumenthal, President, PeopleforBikes

9:30 AM – 10 AM

Morning break and Expo

10:00 AM – 11:15 AM

Breakout 1: Stated Mission: More Bike Tourism- Hear from Four States on Why They are Investing in Bicycle Tourism, How They Are Investing and What the Results Have Been.

  • Nastassja Pace, Destination Development Specialist, Travel Oregon Moderator
  • David Spiegelberg, Regional Tourism Specialist, Travel Wisconsin
  • John Ricks, Associate Director, Colorado Tourism Office
  • Robyn Elliot, President, Georgia Bicycle Adventures

Breakout 2: Expanding Access and Opportunity (Working with Transportation Providers to Get People to Your Event)

  • Virginia Sullivan, Director of Travel Initiatives, Adventure Cycling Moderator
  • Diane Pitts, Operations Manager, Amtrak (Greater Los Angeles Area)

Breakout 3: Attracting More Women to Bicycle Touring and Tourism

  • Mia Kohout, Publisher, Momentum Magazine Moderator
  • Melissa Balmer, Executive Director, PedalLove 
  • Elayne Fowler, Partner, Phineli
  • Mia Bolton, Assistant Account Executive, JO Communications
  • Kellie Morris, LCI/Creative Team,

11:15 AM – 12:30 PM

Breakout 1: The Power of Storytelling – Marketing  the Human Interest in Bicycling Events

  • Charlie Gandy, Executive Director, Livable Communities

Breakout 2: Inspiring Communities to Embrace Bike Tourism- Creating Your Own “Bicycling Capital”

  • Kalene Griffith, President / CEO, Bentonville Convention and Visitors Bureau Moderator
  • Nathan (Woody) Woodruff, President and Founder, Progressive Trail Design
  • Patrick Doyle, Community Outreach Director, Helena Montana Tourism Alliance

12:30 PM – 2:00 PM


1:00 PM -1:45 PM

Keynote Speaker Introduction

  • Jim Sayer, Executive Director, Adventure Cycling

Keynote Speaker – The perspective on Bicycle Tourism from Quebec, Canada

  • Suzanne Lareau, CEO, Velo Quebec

1:45 PM – 2:00 PM

Jersey Contest – Wear your event jersey to lunch and it will be judged by the San Diego Bicycle Coalition

2:00 PM – 3:15 PM

Breakout 1: Why Urban Bicycle Tourism is Growing So Fast? What Role Does Bike Share Play?

  • Mia Kohout, Publisher, Momentum Magazine
  • Craig Williams, Senior Associate, Alta Planning and Design

Breakout 2: The Next Big Thing in Bicycle Travel – Exploring New Trends

  • Jim Sayer, Executive Director, Adventure Cycling
  • Natalie Cook, Vice President, Bike Tours Direct

Breakout 3: An Idea Formed at the 2013 BTN Conference Quickly Turns into a SIZZLING Inaugural 3,000 Participant Cycling Event

  • TJ Juskiewicz, Executive Director, RAGBRAI Moderator
  • Mark Wyatt, Executive Director, Iowa Bicycle Coalition
  • Brooks Reynolds, Executive Director, Blue Ribbon Bacon Festival

3:20 PM – 4:30 PM

Breakout 1: Trends in the Travel and Tourism- Insight from Industry Experts

  • Todd Davidson, CEO, Travel Oregon
  • Laura Crawford, President, Pathlesspedaled
  • Russ Roca, Vice President, Pathlesspedaled
  • Colleen Tollefson, Associate Director, Explore Minnesota 
  • Glenn Schlottman, Community Relations Manager, Arizona Office of Tourism

Breakout 2: Beer and Bicycles – How Does This Combination Contribute to Bicycle Tourism?

  • Michael Craft, Marketing Director, New Belgium Brewing

Breakout 3: How to Work with Federal Land Managers to Develop Mountain Bike Trails and Opportunities

  • Rich Cook, Director of Membership and Development, IMBA Moderator
  • Patrick Kell, Southwest Regional Director, IMBA

4:30 PM-6:00 PM

Reception and Vendor Expo

6:00 PM

Annual Dine-Around Details available at Registration

Friday, November 7, 2014

8:00 AM – 6:00 PM


8:00 AM-9:00 AM

Breakfast Buffet and Expo

9:00 AM – 9:45 AM

Keynote Introduction

  • Tim Blumenthal, President, PeopleforBikes

Keynote – Bicycle Tourism from the Bicycle Industry’s Perspective

  • Pat Cunnane, President, ASI

9:45 AM – 10:15 AM

AM Break and Expo

10:15 AM – 11:30 AM

Breakout 1: Working with Local Advocacy Organizations as Partners for Greater Success

  • Jeff Miller, President / CEO, Alliance for Biking and Walking Moderator
  • TJ Juskiewicz, Executive Director, RAGBRAI
  • Mark Wyatt, Executive Director, Iowa Bicycle Coalition
  • Dan Grunig, Executive Director, Bicycle Colorado
  • Chandler Smith, Executive Director, Ride of the Rockies
  • Andy Hanshaw, Executive Director, San Diego Bicycle Coalition

Breakout 2: Reducing Risk on your Ride- Insurance and Risk Management

  • Dan McKay, President, McKay Insurance
  • Peter Wilburn, Bike Law, Altman & Wilborn

11:30 AM – 12:45 PM

Breakout 1: Working with the Bike Industry and Retailers- How to Make the Relationship Work

  • Ray Keener, Executive Director, Bicycle Product Suppliers Association Moderator
  • Dave Edwards, President / CEO, Primal Wear Inc
  • Nicole Preston, Executive Director, Tour de Cure
  • Fred Clements, Executive Director, National Bicycle Dealers Association

Breakout 2: Creative Marketing for your Event

  • Brian Munce, Executive Director, Lambesis Brand Management

12:45 PM – 2:00 PM


1:15 PM – 2:00 PM

Keynote Speaker – What Tourism Contributes to the US Economy and Bicycling’s Expanding Role

  • Todd Davidson, CEO, Travel Oregon

2:00 PM – 3:15 PM

Breakout 1: How to Collect Data that Counts- What Gets Measured, Gets Better

  • Charlie Cooper, Vice President Membership and Development, PeopleforBikes
  • Dr. Jennifer Boldry, President, Breakaway Research Group

Breakout 2: Working with Local Chambers and Visitors Bureaus – Both Perspectives

  • Kalene Griffith, President / CEO, Bentonville, AR
  • Todd Little, Executive Director, Coronado, California, Tourism Improvement District
  • Michael Woiwode, City Council, City of Coronado, CA
  • Jon Moran, Special Assistant for Agency and Legislative Affairs Office of Governor Mike Beebe of Arkansas
  • Tyler Goodman, Executive Director, Steamboat CO Bike Town USA

3:15 PM – 4:30 PM

Breakout 1: What Do Mountain Bikers Want? Strategies to Develop and Increase Mountain Bike Tourism

  • Rich Cook, Director of Membership and Development, IMBA
  • Yuri Kostick, Mayor, City of Eagle, Colorado
  • Amy Cassidy, Marketing and Events Director, City of Eagle, Colorado
  • Aaron Hautala, Principal, Red House Media 
  • Scott House, Marketing Director, Mountain Biking Park City
  • Patrick Kell, Southwest Regional Director, IMBA

Breakout 2: Making Merchandise Work

  • Tim Baker, Marketing Director, Primal Wear Inc
  • John Hutchinson, National Sales Manager, Primal Wear Inc

4:30 PM – 5:15 PM

Closing Keynote – Conference Summary / How Do We Tie Everything Together?

  • Andy Clarke, President, The League of American Bicyclists 

5:15 PM – 6:30 PM

Closing Reception and Expo


Saturday, November 8, 2014

Breakfast on your own

8:00 AM – 9:30 AM

Annual Membership Meeting (Open to all attendees)

9:30 AM – 10:30 AM

BTN Focus Group with Real Cyclists- Hear from Riders Why They Participate in Orgainized Events (Open to all attendees)

10:30 AM – 11:00 AM

Swag Swap (Open to all attendees)

11:00 AM -2:00 PM

Scavenger Hunt Bike Ride (Open to all attendees)