people for bikes

The 2014 National Bicycle Tourism Conference will include a vast array of workshops and topics and will also boast a number of high profile speakers, special guests and industry celebrities.  The fun evening socials will give attendees the opportunities to meet and network with other tour directors and professions in the bicycle tourism industry.

Bahia Resort Hotel

Presenting Sponsor


The National Bicycle Tourism Conference is designed with you in mind. Educational presentations, panel discussions and networking sessions will provide you the tools and insights you need to successfully grow your business.

Wednesday, November 5, 2014

Noon – 6:00 PM

Registration (Hosted by the San Diego Bicycle Coalition)


2:00 PM – 6:00 PM

Understanding the Basics (Events 101)

  • BTN Members


6:00 PM – 6:40 PM

What Bicycle Rides Mean to Me: Personal Perspectives on Bicycle Tours and Events (Pecha Kucha format)

  • Andy Clarke, President, League of American Bicyclists


Thursday, November 6, 2014

9:00 AM – 9:05 AM

President’s Welcome

  • Earl Grief, President, Bicycle Tour Network


9:05 AM – 9:15 AM

Welcome to San Diego

  • Kevin Faulconer, Mayor of San Diego, City of San Diego
  • Chief Shelley Zimmerman, Chief of Police, City of San Diego


9:15 AM – 9:45 AM

Opening Keynote - The Stated Mission of PeopleforBikes- How Can Collaboration Get More People Riding Bikes?

  • Tim Blumenthal, President, PeopleforBikes


10:00 AM – 11:15 AM

Stated Mission: More Bike Tourism- Hear from Four States on Why They are Investing in Bicycle Tourism, How They Are Investing and What the Results Have Been.

  • Nastassja Pace, Destination Development Specialist, Travel Oregon Moderator
  • David Spiegelberg, Executive Director, Travel Wisconsin
  • John Ricks, Regional Tourism Specialist, Travel Colorado
  • Robyn Elliot, President, Georgia Bicycle Adventures

Expanding Access and Opportunity (Working with Transportation Providers to Get People to Your Event)

  • Virginia Sullivan, Director of Travel Initiatives, Adventure Cycling Moderator
  • Brian Hart, Director of Marketing, Amtrak

More Women on Bikes – How to Grow your Event

  • Melissa Balmer, Executive Director, PedalLove Moderator
  • Mia Kohout, Publisher, Momentum Magazine
  • Elayne Fowler, Partner, Phineli


11:30 AM – 12:45 PM

The Power of Storytelling – Building Interest in Your Event

  • Jeff Olsen, Principal, Alta Planning + Design

Inspiring Communities to Embrace Bike Tourism- Creating Your Own “Bicycling Capital”

  • Kalene Griffith, President / CEO, Bentonville Convention and Visitors Bureau Moderator


12:45 PM – 1:45 PM

Lunch Plenary

  • Suzanne Lareau, CEO, Velo Quebec


2:00 PM – 3:15 PM

Big Mistake: Learning From the Best and Worst Decisions of a Tour Director

  • TJ Juskiewicz, Executive Director, RAGBRAI Moderator
  • Mark Wyatt, Executive Director, Iowa Bicycle Coalition
  • Brooks Reynolds, Executive Director, Blue Ribbon Bacon Festival

New Trends in Bicycle Travel – What’s the Next Big Thing?

  • Jim Sayer, Executive Director, Adventure Cycling

Urban Bicycle Tourism: Why is it Growing so Fast?

  • Mia Kohout, Publisher, Momentum Magazine

How to work with Federal Land Managers and Gateway Communities

  • Rich Cook, Director of Membership and Development, IMBAModerator


3:30 PM – 4:45 PM

Beer and Bicycles – How Does This Combination Contribute to Bicycle Tourism?

  • Michael Craft, Marketing Director, New Belgium Brewing

Trends in the Travel and Tourism- Insight from Industry Experts

  • Todd Davidson, CEO, Travel Oregon


Friday, November 7, 2014

9:00 AM – 9:05 AM

Keynote Introduction

  • Tim Blumenthal, President, PeopleforBikes


9:05AM – 9:45 AM

Keynote – Bicycle Tourism from the Bicycle Industry’s Perspective

  • Pat Cunnane, President, ASI


10:00 AM – 11:15 AM

Why Working with Advocacy Organizations Matters- How Advocacy Groups Can Help Navigate Bureaucracy

  • Jeff Miller, President / CEO, Alliance for Biking and Walking

Where Do Bike Sharing and Rentals Fit In? Owners and Operators Weigh In

  • Bob Burns, Legal Council, Trek Bicycle
  • Jeff Olsen, Principal, Alta Planning + Design
  • Mia Kahout, Publisher, Momentum Magazine

Reducing Risk on your Ride- Insurance and Risk Management

  • Dan McKay, President, McKay Insurance
  • Peter Wilburn


11:30 AM – 12:45 PM

Working with the Bike Industry and Retailers- How to Make the Relationship Work

  • Ray Keener, President / CEO, Growthcycle Moderator
  • Dave Edwards, President / CEO, Primal Wear Inc
  • Nicole Preston, Executive Director, Tour de Cure
  • Fred Clements, Executive Director, National Bicycle Dealers Association


11:30 AM – 12:45 PM

Creative Marketing for your Event

  • Lambasis


12:45 PM – 1:50 AM


  • Todd Davidson, CEO, Travel Oregon


2:00 PM – 3:15 PM

How to Collect Data that Counts- Surveys, and Economic Impact Data

  • PeopleforBikes

Working with Local Chambers and Visitors Bureaus

  • Kalene Griffith, President / CEO, Bentonville, AR


3:30 PM – 4:45 PM

What Do Mountain Bikers Want? Strategies to Develop and Increase Mountain Bike Tourism

  • Rich Cook, Director of Membership and Development, IMBA

Making Merchandise Work

  • Tim Baker, Marketing Director, Primal Wear Inc


5:00 PM – 5:45 PM

Closing Keynote Speaker – Conference Summary / How Do We Tie Everything Together?

  • Andy Clarke, President, The League of American Bicyclists 


6:00 PM 

Dinner on your own


Saturday, November 8, 2014

8:00 AM – 9:30 AM

Annual Membership Meeting (Open to all attendees)


9:30 AM – 10:30 AM

BTN Focus Group with Real Cyclists- Hear from Riders Why They Participate in Orgainized Events (Open to all attendees)


11:00 AM – 2:00 PM

Scavenger Hunt Bike Ride (Open to all attendees)

Free afternoon and evening and our thanks to everyone for attending!