AGENDA

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The 2014 National Bicycle Tourism Conference will include a vast array of workshops and topics and will also boast a number of high profile speakers, special guests and industry celebrities.  The fun evening socials will give attendees the opportunities to meet and network with other tour directors and professions in the bicycle tourism industry.

NATIONAL BICYCLE TOURISM CONFERENCE
SAN DIEGO, CALIFORNIA
Bahia Resort Hotel

Presenting Sponsor

Working Agenda

The National Bicycle Tourism Conference is designed with you in mind. Educational presentations, panel discussions and networking sessions will provide you the tools and insights you need to successfully grow your business.

Session Goals include:

    1. Inspiring tour and event directors to produce extraordinary experiences for their participants and the communities through which they pass
    2. Informing the travel and tourism industry about the relevance and value of bicycle travel and events – and vice versa
    3. Educating tour and event directors on putting on great events
    4. Exploring connections between bicycle events and new partners
    5. Connecting bicycle travel and tourism to the broader travel industry

Take a look at our speakers…..

Andy Clarke, League of American Bicyclists (Master of Ceremonies)

Sally Jewell, Secretary of the Interior (invited)

Kevin Faulconer, Mayor of San Diego (invited)

Suzanne Lareau, CEO, Velo Quebec

Pat Cunnane, President, Advanced Sports International

Tim Blumenthal, President, PeopleforBikes

Todd Davidson, CEO, Travel Oregon

The Honorable Peter DeFazio, U.S. House of Representatives (D-OR)(Invited)

Mia Kohout, CEO and Editor-in-Chief, Momentum Mag “smart living by bike”

 

Look what we’re planning….

Wednesday, November 5

Afternoon

Registration and Information

Events 101

Bicycle tour directors and leaders of the Bicycle Tour Network share their secrets about putting on successful bike events in a quick-fire format and marketplace of great ideas.

The Economics of Bicycle Tourism

A primer on current economic impact studies and the value of bicycle travel and tourism.

Personal Perspectives on Bicycle Tours and Events

Several pecha kucha-style presentations reveal the personal stories behind some of the top professionals in the field.

Thursday, November 6

Morning

Stated Mission: More Bicycle Tourism

Leading state travel agencies reveal their strategies for promoting bicycle travel – and the thinking that goes into such a strategy.

Attracting More Women to Bicycle Travel and Tours

How can event directors and promoters ensure their rides appeal to more women?

The Power of Storytelling

How the marketing of human interest stories can increase the size, value and reach of your event.

Expanding Your Ride by Train, Ferry and Transit

Inspiring Communities to Embrace Bike Tourism. Learn how and why your community is going to become the next “bicycling capital” of America.

Uh Oh. Big Mistake

Learn from the mistakes of some of the best tour directors and event promoters in the nation.

Afternoon

What’s the Next Big Thing in Bicycle Travel?

This session explores some of the latest hot new trends in bicycle travel and tourism, and shows you how to take advantage of them.

How the World of Advocacy Can Help Cut Through Red Tape and Make Things Happen For Your Ride

Top national, state and local advocates will share their perspectives on how to build a fruitful relationship between tour directors and the advocacy community.

Starting a Dialog with Federal Land Managers and Gateway Communities

This facilitated discussion shares experiences to help improve the dialog between Federal Land managers, event directors, and tourism agencies (using successful examples like Natchez Trace and Crater Lake.)

Attracting International Participants

How do you market your events abroad and manage the differing expectations of marketing abroad, managing foreigners

Trends in the Travel and Tourism Industry

Leaders of the travel industry share what’s hot in their sector of the economy.

Reducing Risk on Your Ride

Safety, insurance and risk management

Friday, November 7

Morning

Where Do Bike Sharing and Rentals Fit In?

Owners and operators of leading companies share their thoughts on the ways rentals and bikesharing can best serve bicycle travel.

Understanding the Bike Industry and Bicycle Retailers

Moving beyond just asking for money, successful event and industry partners build mutually beneficial relationships for the long term.

Creative Marketing for Your Event

Discover fresh new marketing ideas from the experts: marketers.

How to Collect Data that Counts

We all need good data…but how do we gather and share useful information about rides, riders, trends, and economic impacts of bicycle tours and events?

Working with Local Chambers and Visitor Bureaus

Get the perspective of destination marketing experts and business leaders who are waiting to be sold on the benefits of bicycling.

What Do Mountain Bikers Want?

There’s a growing market in off-road tours and events…but what kind of experience are riders looking for, and where are they looking for it?

Making Merchandise Work

Everyone thinks they can design a great t-shirt for your event… but they really can’t. Find out what works and what doesn’t in this part fashion-show, part masterclass design studio.

Whisky, Wine or Craft Brew with Your Bike Ride?

If you searching for the perfect combination of theme, location, and riding experience, have a drink on us.

Saturday November 8

Morning

Bicycle Tourism Network Annual Meeting

Bicycle Tourism Network focus group

Scavenger Hunt

 

CLICK TO DOWNLOAD PDF OF PROGRAM FOR 2013 (LAST YEAR)