The 2014 National Bicycle Tourism Conference will include a vast array of workshops and topics and will also boast a number of high profile speakers, special guests and industry celebrities. The fun evening socials will give attendees the opportunities to meet and network with other tour directors and professions in the bicycle tourism industry.
NATIONAL BICYCLE TOURISM CONFERENCE
SAN DIEGO, CALIFORNIA
Bahia Resort Hotel
TENTATIVE CONFERENCE SCHEDULE
WEDNESDAY, NOVEMBER 5, 2014
Check-in time for conference participants.
Shuttles will be going between the airport and the conference center; Bike San Diego will provide “concierge service” to arriving attendees.
Early Networking and Workshops:
- Basics of Cycling Events
- Bike Tourism: What Does it Mean for the Economy
- Pecha Kucha: Keep it Social
The Power of Social Networking
Come enjoy a brief presentation by local social media experts, with opportunities throughout the course of the event to put your new knowledge to the test and meet your fellow conference-goers over libations.
THURSDAY, NOVEMBER 6, 2014
Yoga for Cyclists
Keynote Speaker and Introduction
10:15 a.m.-12:15 p.m.
- Stated Mission: Bike Tourism
- Women in Bicycling: How to Reach Bicycling’s Largest Untapped Resource
Lunch with Keynote Speaker
People for Bikes Presentation
- The Power of Storytelling to Engage People in Bicycling
- Increased Access: Expanding Bicycling Options to Increase Your Target Audience
- Inspiring Communities to Embrace Bike Tourism
- Learning Experiences: What We Wish We’d Done in Our First Year as a Tour
- Trending Topics in Bike Tourism
- The Man Won’t Kill You: Working with the Federal Government to Successfully Put on Your Bike Event or Build a Trail
- Director’s Panel – An interactive panel discussion featuring executive directors and leaders of the League of American Bicyclists, Adventure Cycling, Bikes Belong, IMBA and the Bicycle Tourism Network. Where is bicycling in American going and what can we do about it? What does this mean for bicycle tourism and bicycle tours and what role do they play in bicycling’s next steps
Happy Hour and Swag Swap Table
Onward: Vendor Expo and Dinner
FRIDAY, NOVEMBER 7, 2014
Yoga for Cyclists
- Bicycling in National Parks
- Big Picture: International Bike Tourism
- Trending Topics in Cycling Events
11:15 a.m.-12:30 p.m.
- Trends from the World of Bicycle Advocacy
- Bike Share: What Does it Mean for Bike Tourism?
- New Allies: Working with Local Chambers of Commerce and Visitors Bureaus
Vendor Expo and Lunch
2:00 p.m.-3:15 p.m.
- Creative Bicycle Tourism Marketing
- Why Data Matters: How to Collect and Use it
- What’s in it for Me: Why Bike Businesses Care about Bike Tourism
3:30 p.m.-4:45 p.m.
- Into the Mountains: How Mountain Biking Plays a Role in Tourism
- How We Turned a Park into a Trail and a Trail into an Event
- Cycling “In the Middle of Nowhere”: Bike Tourism in Out-of-the-Way Places
Onward: Dinner on the Boat on the Bay
SATURDAY, NOVEMBER 8, 2014
BTN Annual Meeting
- Focus-Group Your Bicycle Tour: What Do Riders Look for in a Tour?
- Into the Future: What Would You Like to See at Next Year’s BTN Conference?
11 a.m.-3 p.m.
Lunch and Scavenger Hunt/Ride around the Bay with Bikeshare Bikes
Scavenger Hunt prizes and the Primal jersey fashion show
Final reception and last words from the director
Attendees on their own for dinner/end of conference
PANELS (IN ORDER OF SEQUENCE IN THE AGENDA)
Basics of Cycling Events: Roundtables and stations for overviews of how to plan a cycling event
- Route planning
- Rest stops
- Law enforcement/public safety
- Community relations
- Public outreach and advocacy
- Working with bike businesses
- Accessibility for cyclists with disabilities
- Weather information and support for outdoor eventsBike Tourism: What Does it Mean for the Economy – Understand the role that bike events, and bike tourism generally, have in your local region’s economy. Hear from academics and research firms about the impact it has had around the U.S., and how you can use their data to multiply the ripple effects of your work.
Bike Tourism: What Does it Mean for the Economy – Understand the role that bike events, and bike tourism generally, have in your local region’s economy. Hear from academics and research firms about the impact it has had around the U.S., and how you can use their data to multiply the ripple effects of your work.
Pecha Kucha: Keep it Social – Learn how events, groups and businesses are using fun, affinity and social connection to mobilize new riders, attract new customers and encourage people to view themselves as cyclists.
Stated Mission: Bike Tourism – Hear from three leading state tourism boards about why bicycling is part of their state tourism plan, and how they work with bicycling events and advocates.
Women in Bicycling: How to Reach Bicycling’s Largest Untapped Resource – Women can be a bicycle event’s best customers, but many organizations are just learning how to reach out to them. Come hear about ways to engage female bicyclists, make sure that your tour and event helps women and men feel equally comfortable, and strategies to get more women on bikes in general.
The Power of Storytelling to Engage People in Bicycling – How do we tell the story of bicycling in ways that make people want to bike where they vacation, or even plan their vacations around bikes? This session will explore how written and visual narratives can help promote cycling.
Increased Access: Expanding Bicycling Options to Increase Your Target Audience – With interest in bicycling increasing, how do events capitalize on that interest and help increase access? This panel looks at the ways to make bike events and bike tourism more accessible, including roll-on service on Amtrak, accommodating bikes on transit, and the use of e-bikes to make long rides easier for potential cyclists.
Inspiring Communities to Embrace Bike Tourism – Why should communities focus on bike tourism, and what can it do for them? Hear from community leaders, elected officials and advocates who can talk about why bike tourism works for them, and why they want your event in their hometown.
Learning Experiences: What We Wish We’d Done in Our First Year as a Tour - Come learn from those who have been in the (sometimes metaphorical, sometimes literal) driver’s seat, about what they learned and what they wish they’d already known, during their first year as a tour.
Trending Topics in Bike Tourism – What does bike tourism mean in the U.S., and how can we leverage it? Join an interactive discussion led by Jim Sayer, discussing bike tourism’s role in state and local economies; opportunities to link bike tourism, economic development and bicycle advocacy; and opportunities to push bike tourism.
The Man Won’t Kill You: Working with the Federal Government to Successfully Put On Your Bike Event or Build a Trail – Most bike events require interfacing with the federal government at some point, for permitting needs, trail maintenance or road use. Hear from government officials about the best way to work with agency staff, what’s possible, and how you can help get things done quickly.
Bicycling in the National Parks – Bikes are a great way for visitors to see more of their national parks, and national parks also provide a great draw for potential cyclists. Come hear from National Parks Service staff and advocates about what they’re doing to promote cycling and work with local bike events.
Big Picture: International Bike Tourism - Come hear about what bike tourism means internationally. From bicycle events to tourism routes, how do other countries entice bike tourists and the dollars that come with them?
Trending Topics in Cycling Events – What are some of the challenges bike event directors are seeing? Join an interactive discussion led by Jim Sayer, highlighting some of the biggest challenges and opportunities bike events are addressing today.
Trends from the World of Bicycle Advocacy – Bicycling is becoming more and more of a force in the political world, and its status has real-world implications for bicycle tourism and events. Come hear from Andy Clarke and Caron Whitaker about what is going on in the world of bicycle advocacy and what we should be looking forward to in the future.
Bike Share: What Does it Mean for Bike Tourism – As bikeshare systems become more and more common, what do they mean for bike tourism? How can cities leverage bikeshare to expand their tourism options, and how can bike businesses use increased interest to increase riders?
New Allies: Working with Local Chambers of Commerce and Visitors Bureaus – How can you work with local boards and groups to promote bicycling as part of the everyday visitor experience? Hear from local chambers of commerce and visitor organizations about how they can promote bicycling, either as part of the everyday experience or in working with your event.
Creative Bicycle Tourism Marketing – Come hear from folks who have tried all sorts of tactics to draw attention to their event. From twitter to video to publicity stunts, learn what works, what you need to be careful about, and what to think about as you plan your event or you state’s tourism or economic development plan.
Why Data Matters: How to Collect and Use it – Data allows you to better understand the trajectory of your event, and help connect it to the bigger picture. The League of American Bicyclists, People for Bikes, Adventure Cycling and IMBA will help put your data in the big picture, talk about the best ways to collect it, and explain why they need it too.
What’s in it for Me: Why Bike Businesses Care About Bike Tourism – The bike industry has a lot to gain from increasing bike tourism. Hear from bike industry leaders about why they get involved in advocacy, and why they help out with bicycling events.
Into the Mountains: How Mountain Biking Plays a Role in Tourism – Come hear from industry leaders about mountain biking’s role in attracting visitors, and how to leverage local trails into a tourist attraction.
How We Turned a Park into a Trail and a Trail into an Event – Do you have a great trail in your community that needs more attention? Are you wondering how to take your local assets and turn them into a tourist attraction? Come hear from advocates and experts who have helped transform their local trails into big attractions and annual events.
Cycling in the “Middle of Nowhere”: How do you set up an event in out-of-the-way places? How do you get visitors to come to your community at all and how can cycling help draw them in? And once it’s all done, what are the long-term impacts of a bicycling event to your community?
Focus Group Your Bicycle Tour: Bike Tourism in Out-of-the-Way Places – Learn from local-area cyclists about what they look for in a bicycle tour. These experienced cyclists can provide perspective on what makes a tour successful from the riders’ perspectives, how they choose tours, and how they learn about them.
Into the Future: What Would You Like to See at Next Year’s BTN Conference? – Come speak with conference organizers about what you’d like to see done differently next year, and what worked well this year. Help shape the future of the BTN conference!
CLICK BELOW TO DOWNLOAD PDF OF PROGRAM FOR 2013 (LAST YEAR)